Expert Advice on List-Building While You Make Money Blogging
It’s vital for the success of your online business that you make sure your visitors come back again. Unfortunately, if you don’t grab the opportunity to get them on your email list you will lose that connection. And if you want to make money blogging, getting them to opt-in is a necessary step. List-building gives you a better chance of converting them into a customer when you send out emails later. The bigger the list you have, the more you can grow your business.
Don’t ignore this crucial step when asking the question “how to start a blog to make money?”
Pop-Ups for List-Building
Placing an opt-in box in your sidebar is one option, but there are many more which produce better list-building results.
A sidebar email capture, can and will, be ignored by many visitors to your site, however. Introducing a pop-up email capture is going to increase the number of people who join your list. This is because they simply can’t miss that you have an email list, and they have to act to either remove the pop-up or join.
While pop-ups can be annoying, the data confirms that it doesn’t make a difference to visitor’s overall behavior. Since they are so common on blogs these days people expect them, but there are some things you can do to make them more effective and different types to choose from.
Let’s take a look at some of them.
You can have a pop-up trigger as soon as the visitor lands on your page. This may not be the most effective for your site since the visitor could see this as a hurdle to viewing the content they wanted to learn about from you.
When the site visitor is moving their cursor towards the back button, an exit pop-up will trigger them for their email address. This can be a very good time to ask since they will have already read through your blog post and are going to be more likely to convert.
If someone has scrolled down the page, it is likely because they have read through your content. This is a great time to ask for their email. If they have read your post to the end or a certain percentage down the page, they will have received value from it and are going to be more likely to want to hear more from you.
Triggering a pop-up after the visitor has been on your site for a certain amount of time can be very effective. This could be after only a few seconds or a minute or longer, depending on the statistics from your site. Some experimentation with the timing could potentially produce better results.
List-Building Click Pop-ups
An email pop-up can be triggered when a visitor clicks on some text or an image on your page. They have the potential to be very effective as the visitor has had to take action to make the pop-up appear. You could offer additional information to the reader if they provide their email, for example.
Whichever of these pop-up types you choose for your blog, they can be used alongside a sidebar opt-in. Not all blogs are the same and what may work for one might not work for your audience.
Trying out some different pop-up options for your site could produce unexpected dividends, so it is worth taking the time to try out the different methods. If you want to get serious and make money blogging, you need to put the work into list-building to really explode your revenue.
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