Launching Your eCourse Using the Ideal Marketing Mix
Products can come in a variety of forms from eBooks to online eCourses. You should treat your eCourse launch just as you would a product launch.
There are so many strategies you can employ in publicizing your eCourse launch. Podcasts, interviews, Facebook, Instagram, Pinterest, Twitter, email mini-courses, webinars, eBooks, contests, Facebook Pages, Facebook advertising, closed beta-launches … you name it, your competitors have done it!
So how do you decide on the best marketing mix for your launch?
First, have you allowed for these three distinct launch phases planned for and covered?
* The Pre-launch (building the buzz)
* The Mid-launch (while the launch period is active)
* The Post-launch (follow-up; rounding up the stragglers!)
As for which platforms and tactics to choose, your best bet is to research. Do you already know your community well? Then go back and read all their posts, comments, and questions. Do they love your live videos in your closed group? Do your small beta-launch presentation via Facebook Live. Knowing what you need to do to have a successful launch and when to do it makes a huge impact on your profit.
If your ideal audience loves reading and recommends blog links, add your blog to the mix, and start planning short posts on your topic.
Keep it simple. Don’t get over-ambitious and try to cover too much at once. You can always build on your strategies. Adding a new one once your basic strategy is in place is far better than trying to do twenty strategies at once and getting overwhelmed, confused, and discouraged.
Work with what is already working. If you already run a Facebook Group, do a Facebook Live video. Facebook Live videos are a really quick and powerful way to get to know your most interested members and have them get to know you.
Once you get to know your ideal audience, you’ll become more familiar with what strategies they connect with. A successful launch engages your audience using the ideal marketing mix.
I want to introduce you to an “eCourse Launch Blueprint” system that makes sure you don’t miss a step and lose profits.
It is available in this month’s MyNAMS Profit Planner called “eCourse Launch Blueprint”.
With this month’s release, you’ll go through the process in step-by-step detail.
What’s covered in this training?
√ One problem. One promise. One solution.
√ Find your best marketing mix to sell more courses.
√ The 3 distinct phases to ensure you get plenty of sales.
√ Recognize the 6 signs that you have veered off course.
And what do you get?
√ Tools and Resources Guide
√ Idea Generator
√ Infographic with key points
This is a complete, concise implementation plan that gets to the key training quickly.
So, don’t miss this. Grab your copy at:
To your success.
PS: This goes into the vault shortly and will not be available except to Lifetime Members. Check it out here. INSERT LINK