Metrics to Watch When Monetizing a Blog
If you’re only watching the traffic numbers to your blog, a post that shows 150,000 visits may look like a big success. But what if your visitors left 10 seconds after the page loaded and left your site before viewing anything else? What if you failed to get anyone to subscribe?
The answer is to follow the metrics.
Anyone that claims that making money with blogging is easy is just misleading. The learning curve can be steep, but making simple tweaks can increase the effectiveness of your blog. But how will you know what tweaks to make?
The answer is to follow the metrics.
Below, we’ll look at some of the most important metrics in Google Analytics when monetizing a blog.
The section of Google Analytics labeled “page views” is just that. Raw, unquantified data showing the volume of traffic coming to your site or a specific page on your site.
Pageviews can give you an idea of what types of posts on your blog are most popular, giving you ideas on what to publish.
Keywords Used to Find Your Blog
If you’ve read about SEO (search engine optimization), you are probably aware of the importance of keywords. Knowing what keywords led a user to your page will help you to target those keywords by optimizing your pages. That increases traffic AND brings in more of the right kind of traffic – people who want what you have to offer.
Pages Used to Enter Your Site First
Knowing where your reader comes from is incredibly helpful. That lets you know which page to optimize as a landing page. If you’re trying to sell something, the landing page is, of course, one of the most important parts of the sales funnel.
Beyond that, though, if you see that many people are entering through a certain page, you may want to produce more similar content.
Take a look at where exactly that traffic is coming from and tailor your landing page to help the reader feel welcome.
How Long Users Stay on the Site
Someone coming to your site and leaving within a few seconds is a sign that something’s wrong. This problem is known as having a high bounce rate.
You want to be sure people are actually reading your content. If you want someone to complete an action, they’ll probably need to be on your site for more than a few seconds.
Additionally, the amount of time a user spends on a page is a positive ranking signal for Google, meaning if you provide high-value content that makes the person want to stay on the page more people will find your site through search because it will be ranked higher.
Google Analytics also has a section detailing average pages per session. This will tell you how many pages a user visited during their stay which translates into how interested they were in your site.
What Actions They Took
If you get a huge volume of traffic, but people aren’t converting, is that really so great?
The traffic needs to work for you, especially if you’re paying for it.
There’s no benefit if someone just comes to your page and leaves after 5 seconds without performing an action – such as opting in. Using Google Analytics, you can set up Goals to see what percentage of visitors are taking the desired action. That desired action may be signing up for a newsletter or making a purchase.
Looking at metrics is so important because they add context to the blind data of how many people visited your site.
Luckily, there are many tools available – such as Google Analytics and a whole slew of plugins – that make it easy to track these metrics, so there’s really no excuse not to. You will thank yourself for putting extra work into your blog when you’re getting the shares, views, and conversions you want!
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