Before your ecourse launch, begin to show your audience that they need what you’ll be offering. Customize your blog posts and make them relatable to your upcoming launch topic.
Launch strategies are like diets. For example, there are thousands of them, and most of them work or sort of work. Therefore, whether you are trying to launch your eCourse or lose weight successfully, go back to the basics and forget about fancy methods.
Most importantly, spend a little time researching through blogs, podcasts, and social media to see who has successfully launched an online course. Multiple people have done it before, and many more will do it in the future, you included. See what works and what doesn’t. Finally, with enough research, you will be able to launch your online course without much trouble.
The Three Stages of an eCourse Launch
To properly get your products out on the internet, you need to know this is an on-going process that will last even after the online course goes live. Consequently, the work will start well before your clients are purchasing your eCourse.
This is where you build the buzz and get the word out.
In other words, get featured everywhere, and no matter where you go, you should at least mention the online course you are about to release.
For example, make appearances on podcasts, write guest blog posts, build anticipation on your newsletter, and post it on social media. The more you do, the better!
eCourse Launch Day
Finally, this is the day you’ve been waiting for! Your big day is here. Now that you’ve launched your online course and all the pre-launch work is paying off. But, don’t think it’s time to sit back, relax, and enjoy the results, but that is far from the truth.
Now is the time to kick it into overdrive and really double the effort! First, remind people your online course is now live. Second, add a time-sensitive one-time offer and let your audience feel the pressure too. Certainly, it is time to take even more action than before!
Meanwhile, as the buzz dies down and the purchasing numbers become steady, you can sit back and review how good things went.
To sum up, this is the time to review the numbers and see what you did right, what you did wrong, and learn from the experience.
Covering the Basics of Your eCourse Launch
A successful eCourse launch requires the following items:
- Email account and a newsletter
- Strong social media network
- Open social media contact (your Twitter account)
- Closed social media contact (a closed, exclusive Facebook group)
While each of those channels allows you to connect with your audience in different ways, some you will use more than the others, depending on who your followers are.
For example, let’s say your audience is more inclined to read about what you have to say than hanging out on a Facebook live. No point wasting your time with a webinar. Instead, put your effort into social media posts and into an email campaign to get optimum results.
More importantly, keep it simple. Don’t try to be everywhere at all times. The goal is not to overwhelm your followers. On the other hand, you are letting them know what’s coming and why they should care.
Finally, don’t think this is the time to expand. Use what works for you and expand later before starting your next online course launch campaign. For instance, if you are not using Instagram, this isn’t the time to create an account.
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